THOUGHTS AND IDEAS

 In part 2 of our 3 part series on building and running an apparel program at your gym, we're going to drill down on some of the more intermediate tactics. Today, it is all about marketing. You might be saying...

In this 3 part blog, I will be sharing strategies and tactics on how to properly start, scale, and sustain a apparel revenue stream in your gym. Today, let's start with beginner tactics that every gym owner should know. Golden...

  Q2: What are the key trends featured in the 2026 Garment Catalog?A2: Key trends include sustainable fabrics like organic cotton and recycled polyester, elevated everyday wear, bold color palettes, gender-fluid fashion, heritage-inspired modern designs, and tech-infused smart textiles. Q3:...

You're at a meeting with your accountant reviewing your year end financials. Your accountant is going over areas of growth when surprisingly, they mention that your retail is "up 43% from the previous year-specifically-apparel. What did you do differently this...

The main difference between us and the "local guy" is the amount of resources and benefits we provide to all of our clients. Below is a list of benefits and free tools we make available to ALL clients.  1. We...