THOUGHTS AND IDEAS

  Over the past seven years, the Apparel Plan has evolved from a simple concept to a comprehensive strategy for creating, selling, and scaling apparel. Whether you’re running a gym merch line, a fashion startup, or a franchise, understanding the...

Forever Fierce custom gym apparel costs no more than $17.99–$24.99 per screen-printed tee (ceiling pricing), all-in — design, setup, print, and free UPS shipping. No inventory risk on preorder.

  The price is the dollar amount you see on the invoice. It is the easiest and simplest way to interpret how much something "costs". Often times, we fail to take into account the invisible costs of doing things. While...

It’s easy to get caught in a cycle of Stop Tweaking and perfecting, whether it’s your business strategy, apparel designs, marketing campaigns, or personal projects. While attention to detail matters, excessive tweaking can stall progress, waste resources, and prevent you from...

Let’s take a moment and calculate your effective hourly rate. Let’s be conservative and say it’s $100/hour. Now, imagine this scenario: you’re working with a vendor who is unresponsive. It’s been a week since you last saw a mockup. In the...